Resources
What the mail tells you, if you set it up to answer.
Guides, benchmarks and working notes for people who run direct mail programs. Written for practitioners, not for search engines.
Library
The library is still being written.
Rather than fill this page with placeholder articles, we would rather it stayed empty until there is something here worth your time. The benchmark work below is where it starts.
Talk to us insteadBenchmarks
Numbers to argue with.
Response rate by list type, drawn from the programs running on Lighthouse and broken out so the comparison means something. The first set publishes once the ranges have been through disclosure review — we would rather print nothing than print a number we cannot stand behind.
Would rather see it than read about it? Bring one caging file.
Request a Demo